Fashion is about expressing your identity, showing someone who you are through your fashion choices and using your clothes to tell someone something about you, or at least it is for me. I suppose for some people clothing is just about comfort and utility but for me, it’s about expressing myself.
Parts of choosing ethical fashion over other fashion brands adds another element to what fashion to me and what I choose to express to other people. For me fashion isn’t just about picking pretty garments that shows off my personality, it’s about linking me to where the clothes themselves have come from, they make me feel like am part of the bigger picture. I like to know that what am wearing hasn’t negatively impacted someone else’s life and by wearing that, I only pick those garments for my own benefit but I express that to everyone else who sees me wearing them. I supose that other people might not pick up on it to the same extent that I do as I tend not to wear garments with “Fair Trade” emblazoned over the front of them but anyone who knows me a little will know how I pick my clothes.